When it comes to trusted Charities Surf Life Saving New Zealand is top of mind with the New Zealand public.
Surf Life Saving New Zealand was ranked 6th in the 2007 New Zealand Readers Digest survey of trusted Charities. Others in the top six included the SPCA, Royal Foundation for the Blind and the Cancer Society of New Zealand.
The high ranking for Surf Life Saving New Zealand as one of New Zealand’s leading charities is significant as often Surf Life Saving’s role is more closely associated with professional services such as Fire and Ambulance Officers.
Surf Life Saving New Zealand was placed ahead of other iconic Charities such as IHC, Red Cross and Salvation Army.
